You now may have a general idea of the charity you wish to support, but you are curious if this will actually affect your customers. Take a look around you at any store and I bet you can get the answer to this question.
Currently Target is promoting their charitable donations heavily in advertisements. This is used to distinguish themselves from Wal-Mart and show that they are a friendly part of the community.
Kroger has sales on certain items that offer a percentage donation to the National Breast Cancer Association. This is also advertised in commercials and large signs when you walk into the store.
So why is it that these companies are heavily promoting these charities? These charities tend to be very important to community and pull on the heart strings of their customers. What may not be a necessity may be purchased because of the charity association that is made with it. This also shows good will towards the community in a way that is different then just cheaper prices.
What this comes down to is attracting attention to your product. When there is so much competition in each department it is important to get your name out there and distiguished from others. For more information on how to attract customers go to EHow.
I confess to being a pink magnet. I fall for all of the breast cancer stuff. It is really disheartening to know though how little goes to actual research.
ReplyDeleteBy the way, do we have to give a disclaimer? If so, can I use yours? I like it.
Becky -
ReplyDeleteExcellent blog. A topic everyone can be interested in reading, very attractively done. Keep up the good work.
--Mike
I have a really hard time with the "big box" stores suckering the average Joe to purchase at their stores, and the "charitible" donation is just another angle. There are so few "Mom and Pop" stores in this country anymore because of the big chain stores under cutting, over marketing, the family businesses. Do you know that Walmart and Cosco are now even selling caskets on-line? Even the charities are getting to be "big business" with too much money going to the administrative side instead of where the money should actually be going. The United Way is "Exhibit A".
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